4.18.2012

PSA: Earth Day - writercize #185 #AtoZChallenge

My P post is the same theme as my entry for last year's A to Z Challenge - PSA: Earth Day. Same theme, same writercize, different background and writercize sample.

A PSA is a Public Service Announcement, which basically means an advertisement to raise awareness about the "greater good," greater good meaning anything of moral or social consequence that is deemed important enough to communicate to society for waived advertising fees generally imposed by the media.

PSAs can come in many forms, from radio announcements to TV commercials to magazine ads, and they can cover any number of topics. Drug awareness, drunk driving prevention, smoking prevention, speaking out against domestic violence, standing up to bullying, condom use to prevent STDs and teen pregnancy, pet care, breastfeeding.

Generally, a PSA reflects the government's priorities with respect to values. Occasionally, PSAs are part of legal decisions for companies. Cigarette companies are required by law to produce anti-smoking ads.

A good PSA is memorable and conveys a clear message.

"This is your brain. This is your brain on drugs. Any questions?" - (image: egg, egg on a frying pan) - anti-drugs
"Buckle up, dummies." - (image: crash test dummies getting in car crashes)

The Ad Council has several current examples of PSAs, as does the Best Ads Ever fan site (look to the latter for humorous takes).

courtesy morguefile.com
In honor of the 31st Earth Day, coming up on April 22, I invite you to pick any earthy topic (water conservation, energy conservation, alternative energy, litter, recycling, composting, urban farming, etc.) and drum up your very own PSA. 

writing exercise:  Pick a lesson of Earth Day and write a short, catchy Public Service Announcement (PSA) to educate the public.  

Please leave your PSA as a comment and be sure to leave your website address so that I can visit you too! I am excited to see what you come up with.

Click "read more" for writercizer sample response.
writercizer sample response:

Give gas a break. Rest your car and get your body moving.
Less than a mile? Walk it.
Less than ten? Bike it.
Your glutes ... your lungs ... and your wallet ... will thank you.
Big oil ... not so much.

2 comments:

  1. Save the air, save your oxygen.
    Save the land, save your food.
    Save the ocean, save your water.
    Save the environment, save your world.
    Proper disposal of waste saves lives.
    Be a hero. Do not litter.

    ~Nicole
    Blog: The Madlab Post
    *Rockin' the A to Z Challenge!*
    @MadlabPost on Twitter

    P.S.
    OMG, I kinda like this particular writercize entry of mine today. Hmm...wonder if I should go ahead and shoot this as an actual PSA :)

    ReplyDelete

I love reading your feedback and your writercize results! Please feel free to leave your website address at the end of your comment. I will delete spam, but welcome writers and bloggers to share their sites with the writercize community.